November 22, 2005

  • 2. I am troubled by the eroding distinction between entertainment and marketing.


    Disagree. Since TV is a media
    channel I use, I’ll take it from the print and web perspective. There
    are a number of free magazine subscriptions that I receive on a range
    of topics including mergers and acquisitions, human resources,
    information technology, tree care, accounting, etc. Like other
    magazines, full-page ads and the like pay for much of the cost, but
    they also print articles written by companies to be published as
    featured articles or otherwise.

    This is something our company has used in a local Jewish newspaper
    where we had a small landscape section that the newspaper staff wrote,
    featuring our company on the front with an article about us and
    strongly positive quotes from our customers in the Jewish community.
    Online, our company’s website is intended to be informational and
    educational.

    For some reason, I was going to say my only concern was that
    journalistic integrity be maintained, but who am I kidding, everyone
    has an angle it seems. Theoretically, though, that would be my caution
    particularly in the news department.


    Please call me between 2am and
    6am – I will be out plowing and salting with my Bluetooth. If I was
    rude enough, I’d call all y’all anyways.

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